The Ayrton Senna Institute

History
On 1 May 1994 Brazil has lost a great Brazilian at Formula 1 and one of the greatest drivers of all time. Months after the crash at Imola, Ayrton Senna's family started the first legal steps towards the creation of Instituto Ayrton Senna.
This initiative coincided with a pilot's dream: unhappy with the reality of the country, Ayrton had already expressed a desire to have some concrete action to help children and youth - main victims of unequal society - to  develop full.
Since then, his main goal has been to create work opportunities for human development to children and young Brazilians, in cooperation with businesses, governments, municipalities, schools, universities and NGOs

Mission
"Having founded on the life and ideals of Ayrton Senna, contribute to creating conditions and opportunities for all children and all of Brazilian adolescents to develop their full potential as individuals, citizens and future professionals."

Brazil is the 8th economic power in the world, although it is among the countries with the highest levels of exclusion and social inequality: in the ranking of Human Development, occupies the 70th place.

This difference between Brazil economic and Brasil social points to the paramount need to work for human development of new generations.

The Ayrton Senna Institute believes in transforming the country from the co-responsibility of the three sectors - government agencies, businesses and civil society organizations - to develop public policies that act at scale, promote child and adolescent, positively interfering in its realities .

Click to help the Ayrton Senna Institute